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Keywords that Increase and Convert Visitors
Posted by Ben on 14 December 2008 in SEO
These converting factors, maybe other more subtle factors too, are vital for web developers when considering the build of websites, but so too for search engine marketers. People who are interested in SEO and Pay-Per-Click (PPC) must build awareness of these factors into their research and planning.
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SEO for ecommerce websites - a few extra things to think about
Posted by Ben on 05 December 2008 in SEO
E-commerce website are amongst the most difficult websites to market online using search engine optimisation...although this does not mean to say improved ranking are unachievable. The companies that you are competiting against after all are in the same boat as you too! You just need a little more search marketing dexterity and attention to detail to optimise a non-ecommerce website!
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Google's SearchWiki - The Quality Social Search
Posted by Ben on 27 November 2008 in SEO
For all those who have Google accounts, you may have noticed over the last week or so some really quite important changes to the search engine result pages (SERPs).
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Competitiveness of Keywords for SEO
Posted by Ben on 17 November 2008 in SEO
Your keyword research has provided a great insight into the search language that people use via a variety of channels, not necessarily just the the search engine query boxes.
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The Language of Search
Posted by Ben on 04 November 2008 in SEO
Keyword research is the most important thing that somebody looking to optimise their website should consider. Keyword research is what defines for you the competitiveness of the online industry and provides structure, relevancy and goals in the form of a target market. It really does need to become your new best friend, although this does not mean just becoming friendly with a keyword research tool...
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